Wednesday, October 14, 2015

It's time to think about your Christmas marketing!!

If you’re like us, you’re probably sitting there thinking – where did the year go? Well..the silly season us upon us and although your customers may not be thinking about Christmas yet, as a retailer, you should be.

The Christmas period is the most significant spending period for Australians, and if you want to make sure your business is #1 on the Christmas wish list, you need to be well-prepared.

Connect with your customers
With over 60% of Australians using Facebook (Social Media News, June 2015), it has never been more important to connect with your customers online.

If you’re customers don’t like you on Facebook or follow you on Instagram, why not run a promotion this month to get connected? This will really benefit you around the Christmas period when you want your customers to know about your Christmas offers.

If you have a loyalty program, make sure all your customers know about it now. This will encourage them to consider your store first – and don’t forget to collect email addresses!!

Think about your Christmas promotions
October is the perfect time to finalise your Christmas promotions and start your pre-Christmas marketing. Social media and e-marketing are fantastic if you want to let your customers know what you have in-store and on sale.

Think about having a “gift idea” of the week, promote your Christmas catalogue across all platforms and make sure your letting your customers know about “hot gift” items for the whole family!

In order to increase your reach, why not cross promote with a complementary business. For example, if you’re a mechanic, why not promote holiday travel safety with the local tyre dealer? If you’re a beauty spa, why not team up with the local hairdresser? Support each other and encourage people to shop locally!!

Make Christmas easier
Christmas shopping can be stressful, particularly for busy people who work during the week. Now is the time to think about how you can increase the accessibility of your business to ensure you are being flexible for your customers. Have you thought about increasing your business hours mid-week? What about a late-night Christmas shopping night, or providing the ability for your customers to view, or even buy your products online?

It may also be as simple as putting “great gift ideas” together to make shopping really easy for your customers. Why not put together an e-catalogue with ideas for her, for him or for the kids? And don’t forget to promote it via social media and email!

If you’re a supermarket or butcher, post some yummy festive recipes featuring your produce. Tyre dealers and mechanics, why not post a simple car safety check-list for holiday travels. The options are endless, you just need to think outside the square, and put yourself in your customer's shoes.

Do you need help with your Christmas marketing? Contact Adloyalty today!