Thursday, July 30, 2015

Website Development...what you need to know!!

For the last 12 months, Adloyalty have been developing websites for businesses throughout the Central West and beyond. We have learnt many lessons along the way, which has led us to write this blog. We aren't fond of 'salesy' blogs, but we can't help it. This blog will focus on the benefits of having your website developed by a local agency (ahem....Adloyalty) as opposed to contracting an agency from another state, or even worse...overseas!!


The plus side of having us develop your website? ACCESS!! We make ourselves available for our clients to ensure the website building process is as seamless and efficient as possible. This avoids breakdown in communication and allows us to not only build your website, but great client relationships as well. 

We like to think that we go above and beyond for our clients to make sure they are delivering a fantastic online experience for their own customers.

In house team. Full service agency.

We develop all of our work in-house. We don't contract our work out, meaning we can control the outcome every time. You are in OUR workflow, not someone else's.

Being a full service agency delivering marketing and business consultancy to the entire Central West means your business also benefits from our extensive strategic marketing and digital experience, as well as our market research.

We don't just build your website. We know how your customers access information and we drill down on your target audience to ensure that the information (and images) you are presenting resonates with them. We know the types of information that your customers will be searching for, and we ensure your business will be there when they do. 

We also have the smarts to know how your website can act as a beneficial online selling platform, and make sure you are being seen as the subject matter experts in your field!

Bespoke and user friendly designs

We don't use templates. What differentiates us from our competition is our ability to create bespoke 'one-off' websites that gives your business a point of difference. This also avoids your website being identical to someone else in your field! We don't like template platforms that lock you into a 'box,' they simply don't allow you the design freedom. 

Once we have briefed your website, we deliver two concepts for you to consider, allowing you the flexibility to choose tailored designs and functionality to ensure your business stands out from the crowd.

We also want to make sure that once your website is complete, you can actually use it!! Our platforms allow you to access the website in real view, so you can actually see where you are editing text, and changing images. Genius, we know :)

We're good people, and we are great at what we do.

Last, but certainly not least, we are good people. Most of us grew up in Central West NSW and we love our clients. We work hard to ensure your business is delivering a fantastic online experience, and you are receiving the biggest bang for your buck. 

So what are you waiting for? Click here to see our latest websites, or give us a call today on (02) 6344 1931 to ensure your website is kicking goals!!

Tuesday, July 7, 2015

Master Digital Marketing - The 4 Digital C's

Stage 4 - Connections

Marketing today is a collaborative effort - both internally and externally. If you are an organisation still questioning Social Media because you are afraid you are going to lose control. 

You already have. 

People are already making comments about you, so you may as well be a part of the conversation.

We established years ago that brands were controlled by the consumer, not marketing departments. This is just the next evolution.

As individuals and businesses we need to maximise the number of users - "Connections" - who will interact with your Content, Conversations and Community. 

It is equally as important that you continue to evaluate which platforms your prospects and influencers are using. Test and identify which works best for you.