Thursday, March 26, 2015

Unique opportunity for Central West business owners!

There is a rare, and very exciting opportunity for business owners in regional NSW coming in May. The Central West Business Summit.

Presented by Canowindra-based marketing & business consultancy Adloyalty and local workforce specialists, Pulse HR, the Summit presents a unique opportunity for businesses, and one not to be missed!

Adloyalty and PulseHR have been working closely with businesses throughout the Central West, which has uncovered shared issues and pressure points for our region’s businesses.

“It is our shared goal to address these challenges to ensure that we, as a collective, are developing confident businesses that achieve growth targets, employ more people and therefore contribute to the economic vibrancy of our communities.” Director of Adloyalty, Caddie Marshall said.

The Summit, which will start at 9.30am on Tuesday 19th May at the Orange Ex-Services Club, is a must attend event for Business Owners, Managers, Executives and BDM’s in Central West NSW.  

“We have secured Michael Pascoe as a Keynote Speaker, who will be delivering a Post-Budget review in terms of what it means for business and how businesses in regional NSW can leverage key opportunities. Michael will also be hosting our Panel Discussion, which presents a fantastic opportunity for businesses to have those burning questions answered by business experts.” Caddie continued to say.

Other hot topics that will be discussed at the Summit include Business Growth Strategies, the Australian Dollar, Digital Marketing and Doing Business in Turbulent times.

Tickets are on sale now, and can be purchased through the website

If you would like to be a part of the Summit, there are opportunities available for businesses to partner with the Event. Please visit the website for more information.

Meet you at the Top!!

Tuesday, March 24, 2015

Building strategic partnerships key to business success

The current business environment has never been more competitive. We all need to look at smarter, more efficient ways to grow our business. In fact, the business environment has changed so fundamentally, that there is a need for us to change the way we find and ultimately attract more customers and clients to our business.

Building strategic partnerships is an effective way of attracting more clients and an integral step to growing your business. It provides you with new leads, increases your business profile and boosts your reputation within your industry sector. More importantly it delivers business ambassadors who recommend and sell your talents on your behalf.

This week, we will be looking at different ways you can build strategic partnerships to help deliver long term benefit to your business.

Networking Events
Attending networking events is an excellent way to make new connections with like-minded people and an essential step to building those long term, valuable relationships.

Adloyalty, in partnership with PulseHR are hosting the Central West Business Summit on the 19th May 2015 which will provide businesses throughout the Central West with the ideal platform to canvas opportunities and challenges. 

This Event will also provide businesses with the ability to network with complementary businesses and potential clients, whilst having access to renowned business experts and speakers.

“Our Keynote Speaker is Michael Pascoe, who brings with him a wealth of experience within the financial and business growth sector. It is a fantastic opportunity for businesses, as Michael will also be providing a Post-Budget Review.” Director of Adloyalty, Caddie Marshall said.

For more information, please visit

Industry Associations and Groups
It is important to build relationships with those who work in a similar field in order to generate potential leads, clients and referrals. We recommend looking for businesses or associations with common goals so you can provide them with a solution to enable them to achieve that goal sooner. An example of this is Renweld, an engineering consortium based in Orange NSW who have come together with the shared goal of showcasing the region’s capabilities in order to win larger projects in the Central West.

Journalists and Media
The media are major industry influencers, and need to be a part of your overall alliance strategy. To gain media coverage of your business, it is important to develop and maintain a professional relationship with journalists and there are several ways you can build relationships with journalists, we recommend the following:
  • Do some research on their work – find out what makes them tick
  • Add them to your email database and start sending them relevant content such as your company newsletter and latest news
  • Follow them on Facebook, Google+ and Twitter and comment/like their posts to start the conversation
  • Get to know the reporters at your local media outlets such as newspaper and TV
  • Go the extra mile and ALWAYS meet their deadlines
  • Stay relevant and most importantly, topical

Adloyalty are a full-service marketing agency based in Central West NSW. If you need help developing strategic partnerships, visit our website or give us a call on 6344 1931 today!

Thursday, March 5, 2015

It's 3/4 review time - Is it time to think about your strategic position?

March is 3/4 review time and everyone is busy preparing their budget for the new financial year,  Whilst you're looking at your targets and and analysing whether you've hit them, you need to think about your strategic position in the market place.

Have you thought about where you want your business to be in 3, 5 or even 10 years-time? 

Do you need framework to help guide you through your next set of challenges? 
Do you want to define your Unique Selling Proposition?

A Strategic Plan looks at all elements of your business to determine what is possible, and then narrows it down to the things it is actually GREAT at doing.
“Successful businesses are those that are able to identify what they can be great at, as opposed to trying to achieve greatness in all areas – it’s about focusing on one single area and growing from there.” Director of Adloyalty, Caddie Marshall said.
Adloyalty work with businesses to define their guiding principle, values and vision, helping to translate this vision into shared objectives and an achievable implementation plan for the future.
“We are a firm believer in a 360 degree, ‘whole of business’ approach. Your strategic plan must guide your business throughout its life in all circumstances, irrespective of changes in its goals strategies or people. It must be visionary, simple, confident and most importantly shared.” Caddie said.

As a business preparing yourself for the future, you need to look at the following:

Determine where you’re at:
This involves looking at your current market position, analysing your pressure points, your core business and most importantly, your capacity to deliver.
“The most important factor we ask our clients to look at is their internal talent and capacity. Having the right team behind your business is absolutely crucial, and an essential step to defining your guiding principle.” Caddie continued to say.
When establishing a Strategic Plan, no matter what size your business is, you need to measure and evaluate true capacity. If you do not have the internal capacity or have limited capacity to develop that internal talent, then you need to really look at where you’re at, and how you can get to where you want to be.

Identify where you want to be and what’s standing in your way
When initiating your planning you need to focus on where you want your business to be in 2 years-time. Then think about why you currently can’t achieve that goal. Is it market conditions? Is it capacity? Is it cash flow? Is it simply awareness of your business? Identifying where you want to be will help to set the direction of the business, clearly defining the guiding principle and vision. From here, you can identify priorities and set a clear implementation plan with success metrics to ensure you know when you’re winning.

Activate your team
The greatest asset to any business is their team. It is important that your team are involved throughout your strategic planning process to ensure you’re building the culture that you want and sharing your vision with your whole team.
“Shared values and working towards a common goal is vital to businesses, no matter how big or small. Values should be more than a poster on the wall – they need to be deeply embedded in the business, its actions and its decisions.” Caddie continued to say.
If you need to revisit your current strategic plan or are looking for guidance on initial steps in the process, give Caddie Marshall and her team at Adloyalty call today 6344 1931 or visit our website