not a phase we are all going through, it’s a trend that is taking businesses by
storm and those who don’t embrace it will miss out. It is no longer a question
of should we embrace digital, it’s when will we embrace it?
Many of our
clients are confused by the whole idea of digital marketing, so we have decided
to provide a "Digital Roadmap" of sorts, starting at the top.
aren’t new. In fact, they have been around for over 20 years (if my research is
correct). A website is your online identity, and when integrated with social
media & other digital activity, can define your online brand.
is your digital shopfront, with people more likely to go online and research your
business before they make a purchase or interact with your brand. Think about
your own shopping behavior and how it has changed from even just 12 months ago.
One of the
biggest mistakes we see is assuming people will be able to find your website. Unless
you’re promoting it, or utilizing the right tools, they just won’t.
You need to
be asking your website designer (or yourself) the following questions to ensure
your receiving bank for your digital buck:
Do I have Google Analytics installed?
Is SEO built into every page on my website?
Is my website taking advantage of keywords?
Am I integrating all my social media platforms?
What links can I take advantage of to ensure my website is ranking high?
You should also be ensuring that your website is mobile responsive!
What we mean by this is, can your website be
easily accessed from a mobile phone? Yes, it loads on a mobile phone, but how
easy is it to navigate? Do you have to pinch the screen to view the content?
Yes? Then it’s not mobile responsive. See some examples below.
Apps have revolutionized
the way we access content on a day to day basis. When sitting down to write
this I thought – “Do I even use apps?” – in short…yes. I use them every day,
without even thinking about it. I use apps for my banking, social media, the
weather, searching online….heck I even downloaded a torch app to find my way
through my handbag!
Now I’m not
saying every business needs an app, because they don’t. Apps are meant to be an
add-on or an enhancement to an existing online platform such as a website. The
whole idea is so your app exists on someone’s phone and they don’t need to go
looking for you online, like they need to do with a website. They are also
handy to directly target your audience through the use of push notifications
invest money into an app, you need to ask yourself the following questions:
What is the purpose for your app?
Is it going to be helpful for customers?
Is it going to improve your customers experience & access to your products/services?
And an obvious one....will you customers use it?
have heard this word floating around, and basically content marketing is the
art of communicating to your customers and prospects without selling! It is all
about creating and distributing valuable and relevant content utilising videos, articles, infographics,
webinars and blogs. We would always recommend that content marketing frames
your marketing strategy in terms of ‘themes.’ This allows for a consistent communication
to your audience as well as positioning your business as subject matter
This isn't a new concept either – think catalogues and sales flyers. It
has now simply been replicated online through the use of email, which also isn’t
89% of people
say that email marketing is their primary channel for lead generation, and we
would have to agree. If done correctly, email marketing can deliver the
greatest return on investment.
majority of businesses are on social media now right……right?? It is the most
cost-effective way to build ongoing relationships with your customers online,
whilst also increasing brand awareness. It allows you to communicate directly
with your audience and ultimately generate new leads. It is the modern word of
so many options when it comes to social media – Facebook, Twitter, Youtube,
Google +, Instagram, Pinterest, Linkedin…………. You don’t need to be on all of
them!! Spend the time to understand which platform your customers are using and
click here to read more about each individual platform.